Nowadays everyone can make music and post it on Spotify. Even record labels use social media to find singers, etc. Going viral is The way and with so many people doing the same thing, well. It is a double-edged sword. It is a way to ensure a career and that you can make a living doing what you like, but at the same time you trade your creativity for security. For example, you can notice the change of style in many japanese bands after they do an anime opening and became viral.
Another (dumb) example but if you found a singer on SC called “Himejoshi” with a track named “green yuri” you are going to think “haha cool” and listen to it, but if the singer's name was Marie and the track was called 01, chances are you'd probably don’t.
You attract people to your music, with something that is not your music. For better or worse, it's how things work nowadays.
Also, I don’t think metalheads are any better than tiktok girls in this matter.
last edited at Nov 16, 2025 5:01PM