I'm pretty sure I'm seeing some major jumping to conclusions in this thread right now.
I was thinking the same thing this very moment. How many creators across various media have we heard say the equivalent of, "I don't think of this as [familiar genre]--to me it's [airy-fairy restatement of gist of familiar genre]"?
Then the work turns out to be pretty much [familiar genre] with, at best, a bit of a twist.
I think it's a way they keep themselves from just wallowing in genre tropes or getting swamped by audience expectations.
could you gime some examples because i´ve never heard of this specific situation in any kind of media
Sorry, nothing off the top of my head, but I’ve heard it lots of times from writers, TV producers, and movie directors, most commonly about genres like science fiction or fantasy, but also romance and horror. It’s a pretty common way to set interviewers back on their heels, when they ask some question that assumes that So-and-So’s work is obviously whatever genre, and then get a reply like, “It’s really a family tragedy that just happens to have elves.”