Forum › Love Me Tender at Midnight discussion

joined Aug 6, 2025

tsuki looking like her ex hmm...

joined Aug 6, 2025

i like that she's slowly lowering her guard, like the saying "believing the stripper loves you is dumb" or something is gonna be a big issue after this ex thing

joined May 1, 2022

I wouldn't have expected this to be where I learned what the Subaru logo means

Or that there's an association between owning a Subaru and being a lesbian.

Untitled6
joined Oct 25, 2026

I wouldn't have expected this to be where I learned what the Subaru logo means

Or that there's an association between owning a Subaru and being a lesbian.

Well, I thought everyone knew that :P

Hoshikuzu%20telepath%206%202
joined May 15, 2025

I wouldn't have expected this to be where I learned what the Subaru logo means

Or that there's an association between owning a Subaru and being a lesbian.

Well, I thought everyone knew that :P

wait, I didn't know about that, lol

Youngae
joined May 17, 2026

ok, why the first thing I thought when her mother mentioned Nanase, is that she is like her mother's girlfriend? Even more after her saying "at that time I didn't know the meaning of those words". I don't have any thing to actually help with my theory, I just thought of that and the vibe looked like it

Untitled6
joined Oct 25, 2026

I wouldn't have expected this to be where I learned what the Subaru logo means

Or that there's an association between owning a Subaru and being a lesbian.

Well, I thought everyone knew that :P

wait, I didn't know about that, lol

https://xkcd.com/1053/
Supposedly lesbians are more likely to own Subarus because in the 90s Subaru marketed towards lesbians, but that was because their market research showed that lesbians were more likely to own Subarus, so I'm not really sure where it started.

Freakinspacians
joined Feb 17, 2018

Her ex, coworker and Tsuki are all the same person. 10k IQ mind games happening here

Img_20151224_170313
joined Feb 21, 2016

man, this is starting to feel similar to the drama backstory in 7 Days Limited Girlfriend. i was hoping this one would stay lighter, like I'm a Cabaret Hostess but I Fell for a College Girl

Tmfly%20manga%20icon
joined Jun 19, 2025

Thank you for the chapter update!!

joined Jan 14, 2020

"Rainbows are straighter than Subaru" was a common meme after Nanoha StrikerS, though I don't recall Subaru (the character) being that 'gay'.

The only two characters I knew of were her (first) and the boy from Re: Zero, so I'm surprised to learn it's mostly a boy's name. Fits with the Nanoha one being a tomboy, I guess.

Wait, Girls Band Cry has a Subaru girl too!

last edited at Nov 7, 2026 11:18PM

Chibi_blademan
joined Jul 23, 2013

If that flashback is implying what I think it's implying, being cheated on by a childhood friend is crazy work.

dandalyn Uploader
Caster-twitch-notext
joined Aug 6, 2024

I wouldn't have expected this to be where I learned what the Subaru logo means

Or that there's an association between owning a Subaru and being a lesbian.

Well, I thought everyone knew that :P

wait, I didn't know about that, lol

https://xkcd.com/1053/
Supposedly lesbians are more likely to own Subarus because in the 90s Subaru marketed towards lesbians, but that was because their market research showed that lesbians were more likely to own Subarus, so I'm not really sure where it started.

I was reading up on this a bit while working on the notes page. The best explanation I saw was that Subarus hit the sweet spot of being very practical/spacious/rugged without the aggressive "manly" marketing/association of pickup trucks.

Znsgti0paygh1
joined Sep 24, 2026

If that flashback is implying what I think it's implying, being cheated on by a childhood friend is crazy work.

Oh damn... Nanase... Nano...

Stellar catch.

Internet_lied
joined Jul 15, 2016

Her ex, coworker and Tsuki are all the same person. 10k IQ mind games happening here

Tsuki: "I will be the one you wish me to be."

maplestory rehab
Mushroomcatbread-med
joined Jun 17, 2026

Her ex behaving as if nothing happened is kind of baffling to me but looking forward to the chaos a little bit... hoping Subaru makes it out of this one okay

joined Jan 6, 2017

The only two characters I knew of were her (first) and the boy from Re: Zero, so I'm surprised to learn it's mostly a boy's name. Fits with the Nanoha one being a tomboy, I guess.

Re:Zero explicitly states that Subaru's name is gender neutral. It's one of the reasons "he" could fit in as one of the girls during "his" high school début (Subaru spent the first three days of high school attending as a girl)

Ezgif.com-gif-maker%20(1)
joined Jun 6, 2020

I wouldn't have expected this to be where I learned what the Subaru logo means

Or that there's an association between owning a Subaru and being a lesbian.

Well, I thought everyone knew that :P

wait, I didn't know about that, lol

https://xkcd.com/1053/
Supposedly lesbians are more likely to own Subarus because in the 90s Subaru marketed towards lesbians, but that was because their market research showed that lesbians were more likely to own Subarus, so I'm not really sure where it started.

I was reading up on this a bit while working on the notes page. The best explanation I saw was that Subarus hit the sweet spot of being very practical/spacious/rugged without the aggressive "manly" marketing/association of pickup trucks.

Oh my God! Something I can answer lol

Subaru was having a huge issue in the 90s with regards to like sales. They pretty much had no market in the US since coming from Japan after they got bought by Saab, but noticed they had a very particular loyal and consistent population in Western Massachusetts, namely around Northampton and surrounding small towns. When they went door to door, they found out that this particular customer base was all lesbian couples living out in what is essentially the lesbian capital of the US. Most of them loved camping in the Berkshires and needed a good utility hatchback with 4wd that was affordable for their budget.

Which then the marketing department got a really brilliant idea. What if instead of trying to compete with Ford, what if they just targeted a very specific niche...lesbians. So. That is literally what they did. First they were very direct, calling themselves openly the car for lesbians but saw no one was biting. But then, ironically for here, they did find that cheekier subtext and references actually sold much better in the queer magazines they were advertising in. So they did a lot of pop culture references to Xena and Buffy, queer slogans, hired wink wink nudge nudge queer celebs to advertise the car and pretty much soon became the "lesbian car" in itself as a subtle wink by fully embracing their place in flagging culture!

So the stereotype was absolutely intentional. It was actually their entire marketing ethos to BECOME the stereotype

last edited at Nov 8, 2026 9:24AM

Ezgif.com-gif-maker%20(1)
joined Jun 6, 2020

So, yes, Subaru were the first folks to realize lesbians love subtext and marketed themselves with it to the point they're just the lesbian car.

The more you know!

Ezgif.com-gif-maker%20(1)
joined Jun 6, 2020

https://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/

The article people usually cite on this

last edited at Nov 8, 2026 9:25AM

joined Dec 17, 2018

ok, why the first thing I thought when her mother mentioned Nanase, is that she is like her mother's girlfriend? Even more after her saying "at that time I didn't know the meaning of those words". I don't have any thing to actually help with my theory, I just thought of that and the vibe looked like it

I had the same thought, the flashback from previous chapter also seems like it would go with something like "I never loved you"

joined Apr 8, 2025

ok, why the first thing I thought when her mother mentioned Nanase, is that she is like her mother's girlfriend? Even more after her saying "at that time I didn't know the meaning of those words". I don't have any thing to actually help with my theory, I just thought of that and the vibe looked like it

I had the same thought, the flashback from previous chapter also seems like it would go with something like "I never loved you"

Oh totally agree. I feel like maybe Nanase was the childhood love of her mom and Suburu was named after her and her mom left her family to be with Nanase which is why suburu can’t sleep without flash backs. Also that whole side comment from her friend about three people being doppelgängers, I have a feeling the ex, the coworker and tsuki-Chan will all meet and/or have some sort of multi pronged representation of love and trauma that stems from her mom. Eeee the overlaps are delicious.

joined Aug 27, 2026

YURIIIIII

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