Well, unless you're making a distinction between publicity and marketing, then making people want to spend money on the game is a pretty basic goal too.
Indie game, that would otherwise silently fade away from existence, sold enough to make it to the top sellers of steam, it's surrounded by AAA games.
Release spike of 3000 people simultaneously playing Hatred. The average indie game dev would kill to get these numbers at least, oh and it also has a pretty good rating steam review-wise
https://steamdb.info/app/341940/graphs/
With luck, an indie game that people sorta talked about goes like this
https://steamdb.info/app/332500/graphs/
Another that does not get much attention (which coulda been Hatred's case)
https://steamdb.info/app/295790/graphs/
EDIT: Scratch that, actually there was tons of talk about it and sold pretty well on other platforms.
Another that got a lot of talk
https://steamdb.info/app/253330/graphs/
Now a GOOD INDIE GAME, made by a single person, very well received and praised.
https://steamdb.info/app/236090/graphs/
^ This one has been out for quite a while, sales are probably good, magnified due to it being just 1 dev.
Most of these are single player games, spikes could mean new buyers or new patch, even if you add up each spike they don't get more than Hatred's single (release) spike.
Not everybody can be as popular as Hotline Miami, they got A LOT of attention.
https://steamdb.info/app/274170/graphs/
Oh, that's clear. Certainly the people arguing against it ended up with egg on their faces. On the other hand the people who were clamoring for it as a chance to "stick it to the SJW's" or whatever also have egg on their faces (because well, it doesn't stick it to anybody really), and are about $20 poorer each to boot. So bravo on successful "gimmick"-based marketing, although I doubt it'll translate into long-term sales and people are gonna side-eye anything else from this studio.
It sold, the "gimmick" worked. Simply by having people even look at whatever they make next is a good thing. it's not like they could make anything that would actually sell on it's own merits, and even if they had something innovative and creative it would not guarantee sales if it does not make any noise. A lot of good innovative games go down quietly due to this.
I am not defending them, just saying that this is probably the best they could've done to sell their game and get known as somebody.
Steam might not be an accurate representation of total sales, but it certainly is the best place to see activity/population flow/etc.
EDIT: lots of edit cuz of redundancy and other errors.
last edited at Jun 4, 2015 11:00AM