That's the sad reality, it's always about profit that's why they don't wanna risk countries like China and Russia canceling their movies (remember that big drama about the beauty & the beast dude that lasted like 3 seconds) but like every 2nd company join pride month even if they have barely gay characters. That's also why Alex Hirsch called them out.
Honestly TOH deserves better it's such an amazing show and popular too. Everyone literally fangirled after seeing the recent episode