I think we got somathing mixed up there. In general the main audience for both yuri and yaoi are straight girls. It'saimed at them, because they are the biggest customer base and for Japanese girls yuri is not too extreme to read most of the time. I just straight up don't believer that non-hetero women outnumber straight girls in this case, because that's not what the magazines aim for.
The officially recognized, laser focus on one gender and age group is typical of manga magazines, but the focus on straight people is only an implicit one, as straight people are considered the normal, the default. Particularly in the case of yuri magazines, I don't see why the publisher's Ideal Customer is more important for us to recognize than the people who end up reading and caring about the stuff.
Whether you want to recognize them or put more importance on one or the other is not really relevant. As you said, the data is far from conclusive, but the intention of the advertising and sales departments are not. In sheer numbers it's really hard to deny their point either. There are just not enough lesbians/bis out there to honestly believe that they outnumber the straight reader base for something like this. Of course if you compare what straight girls read in the majority compared to what LGBT girls read, you will find that the percentages shift, but that is natural.
Of course that isn't even including the male reader base, which most likely also outnumbers non-hetero girls.
Yuri Hime does survey its audience, but they don't ask about their readers' sexuality (for better or worse). It doesn't seem like they're "aiming" for any gender or sexuality, just people who are interested in yuri (Yuri Hime S, the "For Him" spinoff that ended up being merged with YH, had about 40% female readers, which is a good example of how the official demographic should be taken with a grain of salt).
Naturally no magazine would shun or ignore their other sources of revenue. Having a target audience does not exclude other audiences. What you market to does not reflect entirely what you actually get. When you look at Shounen battle manga however, something aimed at boys, you will find that the majority there is exactly who it is advertised at. This goes for pretty much any genre.
Yuri is gay (hot take alert), so I think it's unfair to assume that most girls/women who read it and care about it are Totally Straight without any evidence, especially when the available data doesn't support that. It's not a competition, obviously, but it wouldn't be fair to dismiss the queer female readers as "not the real demographic" even if they were outnumbered by Totally Straight Women 2:1.
See, that is not exactly what I meant. Yuri is for everyone and of course lesbians would enjoy it more than straight romance or yaoi, as it literally represents their sexuality. I am just saying in sheer numbers, you will find straight girls are just more likely to buy a magazine than a tiny minority of people.
EDIT: I feel this is going really off-topic now, and you can get banned for that. Sooo... let's leave it at that.
last edited at Sep 12, 2019 6:06AM