The fact that they're trying so damn hard to make him like dudes (crossdressing or not) and make him feel bad for not liking them made me really uncomfortable, growing in a greatly homophobic environment reminded me of that bigotry, because people would always be like "But what if those girls are actually boys!? See? You're straight!" "Those butchy lesbians look like dudes, so you must like men afterall".
I can't help but feel like if the crossdressers were actually women crossdressing as dudes and the MC was a gay man who was attracted to one of them only for it to turn out to be a woman, who would constantly mock* him and remind him he fell in love with her and that he should feel bad for not romantically liking women in drag, it would be called really homophobic.
Yeah, Chapter 2 really reeked of so much heterophobia (intentional or not) that I almost resolved to drop this entirely after deciding it seemed sufficiently kinda-funny to give it a chance.
Fortunately, Chapter 3 seems to imply that it's not really going for a romantic angle with Ushiwaka and Ryuugasaki (which would be really forced unless something major changes -- and I'm not sure if such a change would be necessarily a good one), but rather the former being a friend in need for the latter to mitigate his popularity-induced social isolation.
I REALLY hope that Ushiwaka realizes he actually likes dudes on his OWN terms, rather than the other characters constantly pushing him towards it and making him feel bad for not liking them romantically. It just feels bad, hopefully he realizes it on his own otherwise I'm gonna have to drop it if it turns out he really does end up accepting his feelings and liking him just because everyone is trying to manipulate him into it, like IE; he analyzes his own feelings and why he carries his pendant and getting his own conclusions, rather than it being on the lines of "oh shit, everyone is telling me that not liking men is wrong, so maybe something really is wrong with me?"
Just my opinion.
Seems to me that he's not gay at all, since he didn't react at all to the other crossdressers, and it's just Ryuugasaki that he reacts to. I'm leaning towards the simple answer of Ushiwaka being still in love with the image that he had of Ryuugasaki back when he thought he was an actual girl, and the fact that Ryuugasaki insists on crossdressing 24/7 and not changing the behavior that he had during that time of ignorance prevented Ushiwaka from getting over his crush.