the JP is フォノキャ, more strictly rendered as "fonokya" (in JP 'f' and 'h' sounds are more-or-less interchangeable, though this is explicitly "fo" rather than "ho"), but I elected to go for the "faux" wordplay
It's a good douj, one that makes me feel things. I chose this douj for my first shiopomu release not because it's my favorite (though, as said, it's good), but because it sets a good baseline for what shiopomu is, especially Kirifu-sensei's. I hope and plan to do more, doujs that break this mold and go further. I have a small stack of 'em.
Not all shiopomu is sad, delicious, melancholic longing!