People, this is pretty much how hype building works, or more accurately, how publishers think it works. A lot of times we see a new title with "From the creators of (whatever)" pasted right on top of the name. A lot of companies, not only in the field of video games, do that, even if the creators of the prior work had very little involvement in it. Publishers, however, don't seem to realize it can backfire, though, since reminding a different IP might make the reception of the new one be negative even on good games, simply because it led the publig to expect something completely different.
This "competition" Aoba propoces seems to be more focused on making Kou feel better about it than anything else.
EDIT: Come to think about it, this reminds me of the time Capcom USA throught it'd be a good idea to change the box art of Breath of Fire I and II, becoming an object of ridicule for years to come.
last edited at Jul 23, 2017 6:30AM